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Gautier hopes to get second time lucky in India with ‘Ebony Gautier’ specialty home décor stores

15-December-2007
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Gautier hopes to get second time lucky in India with ‘Ebony Gautier’ specialty home décor stores

French furniture brand Gautier, which is worth 160 million Euros, is making its presence felt in India again after a gap of about a decade. And this time, it is teaming with Indian lifestyle retailing company Ebony to market their home adornment stores. The specialty ‘Ebony Gautier’ stores, spread between 20,000-40,000 sq. ft of prime retail space, will exclusively house the French brand’s home furnishing and home décor products.

With 300 exclusive stores across the globe in 50 different countries, the first Ebony Gautier store has been opened in Noida. With an area of 25,000 sq. ft, the Ebony Gautier store at Noida is the largest among all Gautier stores across the world.

Commenting on the association, M Dominique Soulard, Chairman and Managing Director, Gautier, said, “We are happy to partner with Ebony in India, and the entire range of authentic Gautier products would be made available to the Indian consumer in an internationally benchmarked retail environment.”

While talking about Gautier’s previous experience in India, Soulard said, “We came to India 12 years ago, but we could not prosper at that time due to various reasons – one of them being our contract with our then partner. With Ebony, we share a healthy business relation. India is one of the key countries we are looking forward to for our business and we hope that we will grow in the coming 10-15 years.”

Manhad Narula, Director, Ebony Retail, added, “We have been doing well in the department store format, but the time has come for us to take the next big step and expand into specialty retailing. We plan to enter various specialty formats and we are starting this process with our entry in the home adornment vertical where we are partnering with Gautier.”

Lalit Kumar, CEO and Director, Ebony Retail, said that the two companies were jointly investing over Rs 120 crore to launch around 20 Ebony Gautier stores across the country in the next two years, particularly aiming at the North and West. “According to retail standards, we are expecting a turnover of Rs 400 crore by the turn of 2009, with a net margin of 10 per cent growth.”

Kumar added, “To make Ebony Gautier stores a success, we will offer guarantee on our furniture, easy finance through interest free EMIs and exchange schemes. We are reserving seven per cent of our total turnover for advertisement campaigns, but right now we are focusing on print media and hoardings.”

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