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Gaurav Gupta, Himanshu Khanna, Santosh Kanekar to mull over the lessons from the slowdown at exchange4media Conclave 2010

Gaurav Gupta, Himanshu Khanna, Santosh Kanekar to mull over the lessons from the slowdown at exchange4media Conclave 2010

Author | exchange4media News Service | Tuesday, Jun 08,2010 8:32 AM

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Gaurav Gupta, Himanshu Khanna, Santosh Kanekar to mull over the lessons from the slowdown at exchange4media Conclave 2010

The session on ‘Evolved Marketer: Lessons of an Unprecedented Slowdown’ will see the panel comprising some leading marketers discuss the slowdown and after. The panellists include Gaurav Gupta, Director – Marketing, General Motors India; Himanshu Khanna, Director – Marketing, Wrigley India; and Santosh Kanekar, Director – Marketing, Diageo India.

The panel will seek to answer questions like: if slowdown was, in fact, a time when a brand could revisit all aspects, then where do we stand as we get out of the slowdown? Once again the slowdown has specified that only brands survive – what are the changing brand strategies? What are the roles that media agencies play as brand partners?, and many more.

The exchange4media Conclave, the annual flagship event of the exchange4media Group, is special this year as it marks the commencement of the Group’s 10th Anniversary celebrations. The theme for the Conclave this year is ‘Rebooting the Indian media and advertising industry’.

The exchange4media Conclave 2010 is presented by Dainik Jagran. The Delhi leg of exchange4media Conclave 2010 will be held on June 9, while the Mumbai leg will be held on June 11.

This year, readers can follow the latest developments and discussions regarding the Conclave on Twitter, the hashtag for which has been set as #e4mC2010. An exchange4media brand page has also been initiated on Facebook at http://www.facebook.com/pages/exchange4media/117658164936658.

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