Top Story

e4m_logo.png

Home >> Advertising >> Article

Garuda Advertising bags three new businesses

31-August-2007
Font Size   16
Share
Garuda Advertising bags three new businesses

Delhi-based Garuda Advertising has recently added three new businesses to its kitty – UP Tourism, DC Handicrafts and the event account of Ministry of Food Processing Industries.

Elaborating on the account wins, Shilpy Saxena, CMD, Garuda Advertising, said, “For UP Tourism, we conceptualised a complete image makeover. We have tried to position it somewhere in line with ‘Incredible India’ and developed creatives accordingly. The selection panel appreciated our effort, positioning idea and creative execution. The campaign will break out in the media very soon.” This is Garuda’s second tourism account after Goa Tourism.

For Ministry of Food Processing Industries, Garuda’s job is event and exhibition centric. The Ministry organises events across India and puts up its stall in major events organised around the world. Garuda Advertising with its strong foray into events and PR won the account along with other nine agencies, including FICCI and ITDC.

Saxena added, “This account will give us a wide scope to plan, conceptualise and implement international as well as national events and exhibitions. Garuda, as an integrated communication agency, will strengthen its foothold in events and exhibitions further.”

Development Commissioner - Handicrafts had invited around 10 agencies for media, strategy and creative presentation. With its prior experience in handling the account and its different associates like Cottage Emporium, NCDPD, NCTD and Ministry of Textiles, Garuda suggested a different approach to position Indian handicrafts.

Saxena said, “Our idea for DC Handicraft was totally different. We wanted to create an identity for handicraft products that is tempting and irresistible. We positioned them as lifestyle products and developed creatives accordingly. That was the hook to win the account.”

The agency had earlier won the advertising rights of Punjab Roadways buses, Delhi-Kathgodam Sampark Kranti Express, Ranikhet Express and Sapna Cinema in Delhi. It has opened a full-fledged office in Chandigarh to manage its OOH operations and to cater to the local clients in Punjab and Haryana.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.