Top Story

e4m_logo.png

Home >> Advertising >> Article

Garnier Men announces Tiger Shroff as new brand ambassador

31-March-2017
Font Size   16
Share
Garnier Men announces Tiger Shroff as new brand ambassador

Skin care range Garnier Men today announced Tiger Shroff as the new ambassador. The actor will be seen endorsing the brand along with John Abraham and Sushant Singh Rajput. He will be advocating the brand in print and television campaigns. Popular amongst the youth and masses, Shroff is known to be a fitness and sports enthusiast with a passion for martial arts and taekwondo.

Sharing her thoughts on signing Shroff, Shalini Raghavan, Chief Marketing Officer, L’Oréal Consumer Products Division, said, “We’re very happy to welcome Tiger on board as the new face of Garnier Men along with John Abraham and Sushant Singh Rajput. He represents today’s generation of Indian men who invest a lot in their personal grooming, skin care regimes and fitness goals. Garnier as a brand has always promoted and represented a healthy, active and natural lifestyle, and Tiger’s sporty and dynamic personality fits seamlessly with the brand’s values. With Tiger joining John Abraham and Sushant Singh Rajput on Garnier Men, we are in an exciting period and are looking forward to doing some amazing work with them.”

Speaking on his association with the brand, Shroff said, "I am super thrilled and proud to be associated with an iconic brand like Garnier Men, which is also the number one brand for men’s skin care. For me, the association is seamless as I personally identify with the brand’s strong values of being natural, sporty, action oriented, adventurous and fun. There is a great synergy in our core thoughts and working with them is going to be exciting. Personally, I am also a huge proponent of men investing time and effort into their skin care regimes, fitness and grooming needs. The world is changing rapidly and I see more young men being very particular about their personal grooming, so it’s going to exciting working with Garnier Men and I am looking forward to a long and fruitful association with the brand.”

Coming to films, Shroff will soon be seen in Munna Michael and Student of the Year 2.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends