Ganga Ganapathi has joined Orchard Advertising as Sr. Vice President & Branch Head. Ganapathi joins Orchard with 18 years of experience, with 8 years in advertising following which she spent five and a half years at HP Global Analytics. Ganapathi’s advertising stint began with DDB Mudra & Ogilvy where she worked on brands such as IBM, TTK Prestige, Titan, Lenovo and Diageo. In 2013, she moved back to Ogilvy as Vice President of the IBM global business. Her last stint was with Ogilvy Soho Square as VP & Head of Office, with brand engagements such as Himalaya Herbals, Bangalore International Airport, Air Asia and Diageo.
Speaking about her new role, Ganapathi says, “For me, joining Orchard has meant buying into an audacious dream, a dream where the foundations have been laid and now need building upon. After so many years spent in advertising, one grows to love the business for everything that it can be, and must be. I'm hoping to make a difference to this wonderful world we love (or love to hate) while also achieving some ambitions that are very close to my heart in the space of growing people, storytelling and concrete business impact.”
Apart from her day job, she is actively involved in the #saveRCauvery campaign, and campaigning for greater gender diversity in the corporate world.
Speaking about Ganapathi’s new role at Orchard, Kaizad Pardiwalla, Chief Operating Officer, Orchard advertising says, “Ganga has extensive experience in the advertising industry, having worked on well-known brands such as Diageo, Lenovo, IBM, Air Asia, Himalaya. Orchard is an agency with tremendous upward momentum and is constantly delivering discontinuous business growth for our clients through our philosophy of Culture Hacking (leveraging strong and relevant cultural insights to fuel brand growth). Orchard today is recognized as a #GreatPlaceToGrow for both, brands and its people. And I am delighted for a talented and creative professional like Ganga to get on board and drive our vision and purpose further.”
In her new role, Ganapathi will be replacing Neha Contractor, current Branch Head & Vice President at Orchard’s Bangalore office. Neha who joined Orchard in March 2014 will be moving onto another role within the group.