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Gaming platform Junglee Rummy launches new ad campaign

24-October-2015
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Gaming platform Junglee Rummy launches new ad campaign

The online card gaming platform Jungleerummy.com has launched two new commercials as part of its ‘Life is Unfair’ TVC campaign, which takes ahead its message that one can get cheated in life but not on Jungleerummy.com. The campaign reiterates how every game of rummy played on Junglee Rummy is a fair game. Players can register for free to win exciting cash and prizes.

Commenting on the new commercials, Satya Mahapatra, CMO, Junglee Games said, “Online rummy is absolutely different from other forms of card gaming as people can win substantial prizes and cash. Our TVCs use humour to communicate the safeguards added for protection to rummy lovers.  That besides offering the maximum entertainment, the platform takes numerous measures to ensure fair play and allow the players in winning what they deserve without worrying about collusion.”

The new series of ad films feature a man visiting the hospital to have a first look at his new born child but feels cheated when he notices a mole on the baby’s face that resembles his driver’s face.  Another commercial features a middle aged man visiting a massage parlour, asking for a female masseuse and ends up being attended by an unattractive androgynous attendant. He feels cheated too. The TVC ends on the note that life can be unfair but you can bet on playing a fair game at Jungleerummy.com.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.