Top Story


Home >> Advertising >> Article

GAIL scouts for ad agencies

Font Size   16
GAIL scouts for ad agencies

GAIL India Ltd is looking to empanel INS accredited ad agencies to handle routine, statutory branding/ non-branding communication jobs. The empanelment will be for GAIL corporate office, zonal offices at Ahmedabad, Bhopal, Chandigarh, Chennai, Hyderabad, Jaipur, Kochi, Kolkata, Lucknow, Kanpur, Gwalior and Mumbai.

Agencies need to submit the requisite documents by October 14, 2011.

The agencies shall be empanelled initially for a period of one year after which the term of empanelment can be further extended on a year to year basis based on the performance. Such extensions shall be for a maximum period of two years.

The scope of work includes display advertisements and other public awareness/ announcement advertisements, corporate ads, Internet ads, product ads, radio jingles and TVCs, outdoor ads, institutional campaigns, including event management and advertisements, campaigns on behalf of GAIL, other oil and gas sector companies and the Ministry of Petroleum & Natural Gas, organising exhibitions in India and abroad, besides designing and printing of various publications.

To be eligible, the agencies need to have a minimum turnover of Rs 15 crore during each of the previous three financial years – FY09, FY10 and FY11. The agencies should have continuous INS accreditation for the last three years.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively