Chennai-based FMCG major Cavinkare has awarded the creative duties of one of its most prolific brands, Fairever, to G3, a part of Grey Worldwide. Orchard Advertising is the incumbent agency. The account size is pegged upwards of Rs 10 crore.
Ramesh Viswanathan, Executive Director, Cavinkare, “Cavinkare is pleased to award its Fairever account to G3, in addition to the hair colour and home care businesses, which it already handles. With this effort, we have consolidated our business with three agencies – Bates, which is handling the hair wash business; Rubecon, which is handling fragrances; and now G3. We do hope G3 will take our business further forward in the skin cream category.”
Nirvik Singh, Chairman-South East Asia, Grey Worldwide, said, “We have been closely associated with Cavinkare for a long time, and bagging Fairever has further strengthened our relationship. We are delighted to strategically partner them one of their most popular brands. It was a fantastic effort from our Chennai team that resulted in this win.”
G3’s considerable experience with CavinKare brands, the long-standing relationship and good equity, coupled with inputs from G3’s Global Learning centre, ensured this win.
Fairever is the second largest brand in the fairness creams category after Fair & Lovely.