The Future Group has become the title partner for the Future Cup, the forthcoming ODI Series between India and Australia, starting in Bangalore from September 29, 2007. The Group will be associated with the development, branding and promotion of the game to be played between the two World Champions – ICC World Cup champion Australia and the recently crowned ICC World Twenty20 champion India.
The matches will be played in Bangalore, Kochi, Hyderabad, Chandigarh, Vadodara, Nagpur and Mumbai.
Given India’s recent performances during this season, starting with the first Future Cup played between India and South Africa in Ireland in June-July this year, the Future Group is excited about the renewed enthusiasm over cricket and the Indian team.
Commenting on the Group’s association with cricket, Kishore Biyani, Group CEO, Future Group, said, “Cricket is a passion that binds every Indian together. It is also one of the most powerful communication platforms for brands and companies. In the backdrop of the spectacular performance of the Indian team in the recent months, Future Cup is bound to generate further interest and support for the game. We believe that the future of India is the youth and this is a good opportunity for young players to showcase their talent to the world. Future Group is pleased to be a part of this series which is sure to unearth stars for the future.”