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Future Group introduces revolutionary concept in retail

Future Group introduces revolutionary concept in retail

Author | exchange4media News Service | Tuesday, Apr 10,2007 9:14 AM

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Future Group introduces revolutionary concept in retail

Home Solutions (India) Ltd, a part of Future Group, has launched ‘HomeTown’ at Noida, which is a first-of-its-kind home improvement retail format in India. Spread across an area of about 1,25,000 square feet, HomeTown provides consumers all that goes into building a house and everything to make it a ‘home’. HomeTown offers consumers choices and variety under one roof, as well as a specialised team of experts to set it all up for them.

The launch of HomeTown also marks the entry of Future Group into the services business. In addition to retailing, the newly launched format will also provide services like electrical, plumbing, interior decoration and Vaastu Shastra, among others.

The store is divided into three sections: exhibitions, markets and services. HomeTown has live displays of various rooms such as living room, dining room, bedroom, children’s room, kitchen and bathroom in the exhibitions section. The markets section features products for living market, dining market, bedroom market, children’s room market, kitchen market, bathroom market, home furnishings, mattresses, eZone (consumer durables and electronics), and depot for books, music, etc. The services section will offer service options such as Mr Carpenter, Mr Plumber, Mr Electrician, Mr Painter, Tilewala, DesignCentre, Best Wishes, Grihapravesh, Door Delivery and Installation.

Kishore Biyani, CEO, Future Group, said, “Owning a home has always been the ultimate Indian dream. Currently, consumers have to visit multiple stores and markets while building a home, and have to often rely on advice from unqualified sources. HomeTown will address this consumer pain point by providing a single point destination for all their needs to build, equip and decorate their homes. Additionally, consumers will also get professional advice on various aspects, ranging from interiors, carpentry, plumbing, painting to Grihapravesh Pooja for the home.”

He added, “HomeTown is an amalgamation of the value-lifestyle propositions and appears eminently approachable to the budget-buyer, the aspirational customer, and also to the lifestyle-driven customer. The displays will echo the aspirations of the consumer, keeping traditions alive in a contemporary world.”

HomeTown displays products from all major manufacturers, represented across numerous categories such as tiles, sanitary ware, bathroom fixtures, paints, furniture and others. Customers will be given price, service and product guarantees. HomeTown will also guarantee workmanship of the jobs that it undertakes for one year, from the time the job is completed. Every product or service provided is backed by the reliable manufacturers and service providers. In case of any manufacturing defect, consumers will have the option to exchange the product or get its refund.

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