Top Story

e4m_logo.png

Home >> Advertising >> Article

Future Group introduces revolutionary concept in retail

10-April-2007
Font Size   16
Share
Future Group introduces revolutionary concept in retail

Home Solutions (India) Ltd, a part of Future Group, has launched ‘HomeTown’ at Noida, which is a first-of-its-kind home improvement retail format in India. Spread across an area of about 1,25,000 square feet, HomeTown provides consumers all that goes into building a house and everything to make it a ‘home’. HomeTown offers consumers choices and variety under one roof, as well as a specialised team of experts to set it all up for them.

The launch of HomeTown also marks the entry of Future Group into the services business. In addition to retailing, the newly launched format will also provide services like electrical, plumbing, interior decoration and Vaastu Shastra, among others.

The store is divided into three sections: exhibitions, markets and services. HomeTown has live displays of various rooms such as living room, dining room, bedroom, children’s room, kitchen and bathroom in the exhibitions section. The markets section features products for living market, dining market, bedroom market, children’s room market, kitchen market, bathroom market, home furnishings, mattresses, eZone (consumer durables and electronics), and depot for books, music, etc. The services section will offer service options such as Mr Carpenter, Mr Plumber, Mr Electrician, Mr Painter, Tilewala, DesignCentre, Best Wishes, Grihapravesh, Door Delivery and Installation.

Kishore Biyani, CEO, Future Group, said, “Owning a home has always been the ultimate Indian dream. Currently, consumers have to visit multiple stores and markets while building a home, and have to often rely on advice from unqualified sources. HomeTown will address this consumer pain point by providing a single point destination for all their needs to build, equip and decorate their homes. Additionally, consumers will also get professional advice on various aspects, ranging from interiors, carpentry, plumbing, painting to Grihapravesh Pooja for the home.”

He added, “HomeTown is an amalgamation of the value-lifestyle propositions and appears eminently approachable to the budget-buyer, the aspirational customer, and also to the lifestyle-driven customer. The displays will echo the aspirations of the consumer, keeping traditions alive in a contemporary world.”

HomeTown displays products from all major manufacturers, represented across numerous categories such as tiles, sanitary ware, bathroom fixtures, paints, furniture and others. Customers will be given price, service and product guarantees. HomeTown will also guarantee workmanship of the jobs that it undertakes for one year, from the time the job is completed. Every product or service provided is backed by the reliable manufacturers and service providers. In case of any manufacturing defect, consumers will have the option to exchange the product or get its refund.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...