Future Bazaar, the online retail portal from Future Group, formerly Pantaloon Retail India Ltd, is scouting for a creative agency to handle their entire suite of advertising needs, including traditional media, online and print initiatives. Agencies will need to demonstrate how they will craft and build the Future Bazaar brand identity, one that is distinct, unique and resonant with its customer base.
Sankarson Banerjee, CEO, Future Bazaar, said, “We are looking for a dynamic partner to help us fundamentally change the way India shops. We have already successfully enhanced individual customer interactions through our new technology platform. With added innovation in marketing, we can transform the consumer experience and revolutionise the retail landscape.”
According to sources, “The indicative ad spends for the year 2008-09 is Rs 30-35 crore.”
Increased product offerings will also be integral to Future Bazaar’s overall business strategy. The website plans to include two million products on their site and will host India’s largest bookstore, books.futurebazaar.com, currently in the final stages of development.
“New customer acquisition will form the bedrock of our efforts. A compelling strategy that differentiates the Future Bazaar brand as exclusive, innovative and relevant will back our growth plans,” said Saujanya Shrivastava, Senior Vice President-Marketing, Future Bazaar.
He further said, “We intend to provide triggers that drive change and adoption in shopping habits, not only with the current Internet audience, but among the wider urban consuming class. Interventions that catalyse this behaviour change will be core to our restage campaign in August-September 2008.”
“The agencies will be called to pitch for the business in the coming week or two,” Shrivastava added.