Top Story

e4m_logo.png

Home >> Advertising >> Article

From newspapers to news providers, Jasmin Sohrabji tracks the journey

20-July-2009
Font Size   16
Share
From newspapers to news providers, Jasmin Sohrabji tracks the journey

Speaking at the Media Review 2009, organized by the Bombay Ad Club in Mumbai on July 17, Jasmin Sohrabji, Managing Director, OMD India, brought print medium under the scanner, where she spoke about some trends that had become relevant in recent times, the evolution of content, and enduring media agencies’ compliance.

Stating that her presentation would not deal in readership numbers, but the trends that she saw in these challenging times, Sohrabji observed that despite the last year being a bit tough, the time had also brought in some positive changes to the medium.

She further said that today the print medium was threatened by the advertisers and not the readers. “They are not pulling back from the medium. The fact that ad revenues are reducing from the medium is due to overall advertisers’ budget cuts, but the faith in the medium continues,” she added.

On a more positive note, Sohrabji said that the medium had integrated the 360 degree approach in the true sense. She added, “Today, the newspaper is just not a newspaper, but is termed as news-provider. It is an extension from content to the current potential form of print.”

She further noted that magazines in the print space were just not getting to be niche, but were focusing more on being specialists in specific services. Thus, the trends in the last year in regards to magazines had been to create content community.

Concluding her presentation, Sohrabji said that at the end of the day, print as a medium was all about adding value to the reader, giving quality services to the advertisers beyond core medium. However, the medium still focused on traditional marketing and did not see the larger picture.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India