Making a film is no longer a romantic idea alone. With technology facilitating interaction between various mediums of communication, most media professionals are venturing out to experiment. exchange4media takes a look at how many top ad professionals have forayed into the art and commerce of filmmaking – from Pritish Nandy to small-time short-filmmakers.
Nandy, who has been involved with some of box office hits, began his career as an adman and later moved to journalism. With Pritish Nandy Communications produced offbeat films like ‘Jhankaar Beats’ and ‘Pyar Ke Side Effects’ doing quiet well, Nandy’s name has become associated with films of a different genre. “All the professions that I have been in – advertising, journalism as well as films – are about communication. The skills that are acquired in one are always useful, and there are many things that advertising has given me as a filmmaker,” said Nandy.
“It has allowed me to have a holistic, composite understanding of the visual as well as the written word. Experimenting with different media has allowed me to have a very good integration, and made me that much more aware,” he further said.
Lowe’s R Balakrishnan said that his experiment with filmmaking through ‘Cheenikum’ (slated for launch in March 2007), was an experiment out of sheer interest. “I wrote the film script just like anybody else might want to write poetry or a short story. My first love has always been advertising. Writing the film script was something that I did for no particular reason,” he said. According to him, between advertising and films were the different forms of expression that both offered.
B R Sharan, who recently joined Saregama India Ltd as their Chief Creative Officer, has also been into the advertising profession, besides other television channels like B4U. “Advertising and filmmaking are both professions where it is important to package a certain message to the audience. It is the same skill that I have acquired as an adman of being able to sell a certain idea, which I will continue here,” he said.