Top Story


Home >> Advertising >> Article

Franklin Templeton likely to move to Rediffusion, inform sources

Font Size   16
Franklin Templeton likely to move to Rediffusion, inform sources

Franklin Templeton has decided on its creative partner. If industry sources are to be believed, the account is likely to move to Rediffusion DY&R. The decision comes in the wake of a multi agency pitch. The other agencies in the fray were Euro RSCG and Lowe India. The account is pegged at Rs 10-12 crore.

The company had called for a pitch a fortnight back. The MF investment major’s decision to change its creative partner had come close on the heels of HSBC, ICICI and ABN AMRO. Currently, Contract Advertising was handling the business.

However, neither the client nor the agency could be contacted for comments on the information, till the time of filing the story.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The global streaming service is making up for lost time by adding three more Indian original series to its local content library

In association with few top radio channels in Delhi, Dettol SiTi Shield reinforces the hazards of breathing polluted air

Designed and conceptualised by WATConsult, ‘Ride For Legends’ is an initiative to salute unsung legends of the country