Franklin Templeton has decided on its creative partner. If industry sources are to be believed, the account is likely to move to Rediffusion DY&R. The decision comes in the wake of a multi agency pitch. The other agencies in the fray were Euro RSCG and Lowe India. The account is pegged at Rs 10-12 crore.
The company had called for a pitch a fortnight back. The MF investment major’s decision to change its creative partner had come close on the heels of HSBC, ICICI and ABN AMRO. Currently, Contract Advertising was handling the business.
However, neither the client nor the agency could be contacted for comments on the information, till the time of filing the story.