Mutual Fund category has thrown up enough an action in the Indian advertising arena. While the communication decibel of the segment is on a rise, companies are actively looking out for professional supports. Following the likes of HSBC, ICICI and ABN AMRO, Franklin Templeton Investments has called for a creative pitch. According to industry sources, the account is pegged at Rs 10 – 12 crore.
For the record, the business is currently handled by Contract advertising. As per sources, not more than three agencies are currently in the fray for the account. Two of these are Euro RSCG and Lowe India.
Franklin Resources Inc is a global investment management organisation known as Franklin Templeton Investments. Headquartered out of South San Francisco, in San Mateo, California, the group carries out operations through outfits based in 28 countries around the world.