Top Story

e4m_logo.png

Home >> Advertising >> Article

Franklin Templeton creative business up for pitch

13-August-2004
Font Size   16
Share
Franklin Templeton creative business up for pitch

Mutual Fund category has thrown up enough an action in the Indian advertising arena. While the communication decibel of the segment is on a rise, companies are actively looking out for professional supports. Following the likes of HSBC, ICICI and ABN AMRO, Franklin Templeton Investments has called for a creative pitch. According to industry sources, the account is pegged at Rs 10 – 12 crore.

For the record, the business is currently handled by Contract advertising. As per sources, not more than three agencies are currently in the fray for the account. Two of these are Euro RSCG and Lowe India.

Franklin Resources Inc is a global investment management organisation known as Franklin Templeton Investments. Headquartered out of South San Francisco, in San Mateo, California, the group carries out operations through outfits based in 28 countries around the world.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India