Saints & Warriors has bagged the creative duties for Frankfinn Institute of Air hostess Training. There was no pitch process involved. The institute is present in 55 cities across India.
Commenting on the account win, Pushpinder Singh, Founder, Saints & Warriors, said, “My stance from day one, since we started Saints & Warriors, has been that it should be the agency of choice for Indian businesses. To my mind, this appointment at Frankfinn is in line with that. This company is an example of a good Indian business that has the right entrepreneurial and professional management and we believe we can do meaningful work for them.”
Singh believes that this win was a very important addition to their client portfolio, given the focus on Indian businesses in comparison to MNCs. He said, “Clients like these are testimony to the fact that we have a superior creative product in the market that we can command a premium for. From that point, this is an important addition to the roster.”