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Frank Lowe's book commemorates 21 years of founding the agency

Frank Lowe's book commemorates 21 years of founding the agency

Author | exchange4media News Service | Monday, Oct 21,2002 7:28 AM

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Frank Lowe's book commemorates 21 years of founding the agency

Sir Frank Lowe, founder and Chairman of Lowe Partners & worldwide (formerly LINTAS) has written a book on advertising business. This also coincides with the agency he founded completing 21 years.

The book titled " Dear Lord Leverhulme, I think we may have solved your problem.” Lord Leverhulme is legendary founder of Lever Bros(Unilever) and the book's title is inspired by Lord Leverhulme's famous saying half of the advertising works, the difficulty is to ascertain which half.

The book seems to be inspired by Sir Frank Lowe's inspiring and trademark vision and the never-ending quest for creative excellence. The genesis of the book is in the decision by the network to rebrand itself and to reassert the values associated with the name Lowe, when the chairman Frank Lowe was asked to gather together his views on advertising business and write them down.

The book starts of referring to the quote by Stephen Leacock who describes advertising as " the science of arresting human intelligence long enough to get money from it " The book has simple but powerful illustrations which visually convey what is written.

The book provokes debate, discussion, inspires client servicing and creative execs to manage relationships with clients and urges and inspires all his colleagues to do better and better work.

Tags: e4m

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