Top Story


Home >> Advertising >> Article

Frank Lowe's book commemorates 21 years of founding the agency

Font Size   16
Frank Lowe's book commemorates 21 years of founding the agency

Sir Frank Lowe, founder and Chairman of Lowe Partners & worldwide (formerly LINTAS) has written a book on advertising business. This also coincides with the agency he founded completing 21 years.

The book titled " Dear Lord Leverhulme, I think we may have solved your problem.” Lord Leverhulme is legendary founder of Lever Bros(Unilever) and the book's title is inspired by Lord Leverhulme's famous saying half of the advertising works, the difficulty is to ascertain which half.

The book seems to be inspired by Sir Frank Lowe's inspiring and trademark vision and the never-ending quest for creative excellence. The genesis of the book is in the decision by the network to rebrand itself and to reassert the values associated with the name Lowe, when the chairman Frank Lowe was asked to gather together his views on advertising business and write them down.

The book starts of referring to the quote by Stephen Leacock who describes advertising as " the science of arresting human intelligence long enough to get money from it " The book has simple but powerful illustrations which visually convey what is written.

The book provokes debate, discussion, inspires client servicing and creative execs to manage relationships with clients and urges and inspires all his colleagues to do better and better work.


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by