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Franchise India Holdings Ltd appoints Allied Media for its media duties

27-November-2007
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Franchise India Holdings Ltd appoints Allied Media for its media duties

Franchise India Holdings Ltd (FIHL), an integrated franchise solutions company, has appointed Allied Media, the media arm of the Percept Group, as its media agency. It has been learnt that there was no formal pitch, and the client had approached the agency before handing the duties to it. An official communiqué stated the account size to be in the region of Rs 20 crore. Allied Media will offer FIHL a 360-degree media service, which would encompass strategic planning, media buying and implementation.

Sachin Marya, CEO, FIHL, said, “The franchising market is growing at 30-35 per cent now. Estimated at Rs 10,000 crore, the franchise industry has about 1,500 home grown franchisers. Companies prefer franchising as it spreads business and risks while giving high-value income. Moreover, freedom from staffing and operational involvement gives them more chance to invest in research and development.”

“According to FIHL, India ranks first, ahead of Russia, in terms of emerging market potential in retail, and is deemed as a ‘priority-one’ market for international retail. In India, franchising has great potential as franchisers have minimum risks. It would grow at 40 per cent in next few years. Half of the retail boom would be through franchising. It would open up new opportunities for the ‘kirana’ shops. They have the localities and the client base. All that is needed is an upgradation,” Marya added.

Commenting on the win, Shripad Kulkarni, COO, Allied Media Integrated Communications Pvt. Ltd, said, “We are delighted with this prestigious win. We will leverage our Group’s expertise in delivering 360-degree solutions and ensure that Franchise India will reach out to all their target audiences through very innovative media vehicles and strategies. More prominence will be given to TV and print initiatives, with a fair amount of online activities as well.”

FIHL has helped hundreds of investors in selecting the right franchise and, in turn, assisted numerous organisations in international and domestic franchise expansion.

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