Top Story

e4m_logo.png

Home >> FICCI >> Article

FRAMES 2005: Lights, camera, action

04-April-2005
Font Size   16
Share
FRAMES 2005: Lights, camera, action

The biggest annual global convention in Asia spanning across all aspects of the media and entertainment industry, FRAMES, organised by Federation of Indian Chambers of Commerce and Industry (FICCI), is back. Year-on-year, FRAMES has provided the entertainment fraternity with a platform to network and take stock of the status of media industry collectively. Not only have professionals shared knowledge on the platform but they also try and find solutions to problems. Keeping the basic objective in place, the theme of FRAMES 2005 is 'Entertainment - It's happening in India,' and will be presented by Amitabh Bachchan.

Even as the basic structure of the convention is still the same, the Chairman, Entertainment Committee, FICCI, Yash Chopra (Chairman, Yashraj Films) informed that the style this year is different. "In the same dimension, with the same objective of strengthening India's presence on the global media business map, FRAMES 2005 is focusing on varied areas - from emerging mediums and trends to developments on the existing ones."

The convention deliberates on sectors like Films, Multiplexes, Television, Cable, Conver-gence and Broadband, Digital Entertainment, Radio, Live Entertainment, Music, Theme Parks, Animation and Gaming. In each of these segments, issues like Finance, Marketing, Intellectual Property Rights, Co-production, Distribution and Branding and various others are covered. The inaugural session this year will witness the unveiling of the FICCI-PricewaterhouseCoopers Report on the Indian Entertainment Industry and the Entertainment Industry Law Book by Amarchand and Mangaldas.

"The focus in 2005 is more on the seamless transition of the different mediums," said Co-Chairman, Entertainment Committee, FICCI, Kunal Dasgupta, (CEO, SET India). The change that FRAMES 2005 sees in its format begins from the way the discussions are planned. Reducing the number of parallel sessions, a sector-wise segregation is done. "What was happening earlier is that sometimes two aspects of the same sector were discussed and people would have to choose on one. This was a problem and so this year we are changing that. Based on the interest in a sector, people can follow tracks and not miss any sessions in that sector," explained Reliance Entertainment Amit Khanna.

The sessions are broadly divided into four areas - 'Animation Track', 'Television Track', 'Film Track' and other special sessions on technology, convergence and financing among others. About 1,500 delegates from more than 20 countries are expected to participate in the event, which will be addressed by nearly 125 speakers. These include, Union Minister for Information and Broadcasting S Jaipal Reddy, Daniel Glickman, President & CEO, Motion Picture Association of America; Barrie Osborne, Producer, Lord of the Rings trilogy, Face off, Matrix; Jon Nierman, President, Electronic Arts, Asia; Pradip Baijal, Chairperson, TRAI; N R Narayan Murthy, Chairman, Infosys Technologies; Yash Chopra, Chairman of FICCI Entertainment Committee, Kunal Dasgupta, CEO, Sony Entertainment Television; Subhash Chandra, Chairman & Managing Director, Zee Telefilms; and Bollywood actor Shah Rukh Khan.

Onkar S Kanwar, President, FICCI said, "Every sector has a problem and over the years we have seen these problems solving. For example, the film industry had financing problem but now there are banks like IDBI, which are financing the projects and the problem is getting solved."

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...