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Four Indian entries win at Internationalist Awards for Innovation in Media

Four Indian entries win at Internationalist Awards for Innovation in Media

Author | Tasneem Limbdiwala | Thursday, Jun 16,2011 8:40 AM

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Four Indian entries win at Internationalist Awards for Innovation in Media

The winners of the ninth annual Internationalist Awards for Innovation in Media have been announced. From India there were four entries that bagged the awards. They include Lintas Media Group, OMD India, Media Direction and Godrej Hershey.

Godrej Hershey’s entry bagged Silver for its work on Hershey Syrup. The campaign titled, ‘You can do more with milk’ focused on brand’s communications on making Hershey’s Syrup more than a special occasion product, and creating meaningful everyday usage needs. The Hershey’s media strategy was honed to reaching the right consumers, at the right place, which is the retail environment and through packaging innovation, as media vehicle. The entry won in the category of ‘a local execution of a multinational campaign’.

Lintas Media Group bagged a Bronze for its client UTI MF Financial Advisors. The entry bagged the metal in the category of Local Brand or Service in a Local Market with an innovative media solution worthy of international adaptation or of world class standards. UTI wanted to do something positive for Financial Advisors to demonstrate their value and service to investors, while also insuring that their financial products continued to be recommended. Through collaboration with two partners -- CNBC India and ICRA, UTI introduced the Financial Advisor Awards.

OMD India bagged a Bronze for its work on Johnson & Johnson campaign titled ‘Johnson’s Baby Lories (Lullabies)’. They bagged the metal in the category Local Brand or Service in a Local Market with innovative media solutions worthy of international adaptation or of world class standards. The idea was to create Johnson’s Baby Lories (Lullabies) Music CD, available commercially, which new mothers can play to make their babies sleep. This was a first in Indian Music History, where ‘lories’ in various languages would be available off the shelf.

In the local execution of a multinational campaign, Media Direction bagged a Bronze for Siemens campaign titled, ‘New Age Content Co-Creation’. The overall objective of the campaign was to establish Siemens as a thought leader across its core sectors i.e. Industry, Healthcare and Energy. The objective of the campaign in 2010 was to move to next level of engaging the core audience i.e. C-Suit level executives, decision makers, to recognise the impending need to upgrade the technology and, how Siemens can help in doing so.

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