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Four Indian agencies make it to D&AD In-Books 2010

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Four Indian agencies make it to D&AD In-Books 2010

Judging for the D&AD Awards 2010 is over and the juries have selected 560 entries to go into the Annual. Of these, 135 entries have been nominated for a D&AD Pencil. However, there isn’t much joy for Indian agencies as only four Indian entries – Ogilvy & Mather, Karigari Design, Bates 141 and Kritik – have qualified for In-Books.

Three Indian entries will be featured in In-Book under the Graphic Design category, while one entry will be under the Illustration category.

Under the Graphic Design category, Ogilvy & Mather has secured an In-Book for its work on ‘Stamps’ for client Department of Post, India. Karigari Design’s work for ‘Soap Cards’ and Kritik’s work for its client Sameer Gupta, titled ‘Double Side’ also feature in the Graphic Design category.

Bates141’s work on ‘Man on the moon’ for client Staedtler Long Lasting Pens is the sole India entry to be featured in In-Book under the Illustration category.

In-Book work is considered the best work of the year and equivalent to a bronze award, while the nominated work is considered worthy of a Yellow Pencil and equivalent to a silver award.

The TV & Cinema Crafts Jury topped the charts by voting for 30 nominations. Graphic Design led the way by voting 68 entries into The Annual, of which four have been nominated for a Pencil. The Volkswagen work will feature in the Annual no less than 11 times, making it the most creative client at D&AD this year.

The winners will be announced at the D&AD Awards ceremony and dinner on June 3, 2010.

D&AD has celebrated and nurtured work in design and advertising since 1962. Year on year, the D&AD Annual showcases the very best work and continues to provide an unrivalled source of creative inspiration.


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