Top Story

e4m_logo.png

Home >> Advertising >> Article

Four agencies in fray for Samsung's Rs 20-crore plus outdoor account

25-January-2005
Font Size   16
Share
Four agencies in fray for Samsung's Rs 20-crore plus outdoor account

Cheil Communication, the in-house advertising agency of Samsung, has called for a pitch for its outdoor account worth in excess of Rs 20 crore. Currently two outdoor agencies, namely, TDI and Portland, are handling the account.

Samsung reviews its existing agencies for OOH advertising every year. According to sources in Cheil, "this year Samsung is not looking at conventional advertising. It wants innovative, clutter-breaking outdoor advertising".

Agencies that are in the running for this prized outdoor account are Posterscope, TDI Media Services, Portland and OAP (Outdoor Advertising Professionals), a joint venture of Rediffusion DY&R and Selvel Vantage Group. Two agencies will be selected to share the pie.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India