Top Story


Home >> Advertising >> Article

Fountainhead loses Fairever and Nyle, gains Rs 20 cr worth new business

Font Size   16
Fountainhead loses Fairever and Nyle, gains Rs 20 cr worth new business

CavinKare Ltd has pulled the advertising for two of its biggest brands, Fairever fairness cream and Nyle herbal shampoo, from the advertising agency, Fountainhead Communications. According to company sources the decision was mutually agreed upon.

According to industry sources the Fairever account is worth about Rs 12 crore, and the Nyle shampoo account is worth about Rs 3 crore. It is not clear yet if CavinKare will call for a pitch for the accounts, or simply re-allocate them amongst its other agencies, Ogilvy & Mather Advertising (Meera Shikakai), Euro RSCG (Meera Soap) and Rubecon (Spinz talc).

According to the company, Fairever has a more than 12 per cent share of the Rs 650-crore fairness cream market, and Nyle ranks as the fifth largest shampoo brand in the country.

Recent gains for Fountainhead include brands from Nutrine Confectionery, Vasu Agarbathis and Sakthi Soya. Estimated to be worth about Rs 18 crore-Rs 20 crore, these gains will more than make up the loss of the CavinKare account, says agency sources.

According to sources the agency is also close to signing on a major fairness cream brand and a major skincare range from a leading MNC


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by