Following a multi-agency pitch, Fountainhead Chennai has bagged the account of Pankajakasthuri Breathe EC, the flagship brand of Thiruvananthapuram-based Pankajakasthuri Herbals India Ltd. The incumbent agency is Mudra Communications. The size of the account is Rs 5 crore.
Confirming the development, Arun Vikas Nair, Director-Sales and Marketing, Pankajakasthuri Herbals, said, “We were looking for some fresh thinking that would catapult a Kerala-dominant brand into the national market. Based on the agency’s consumer insights and strategic inputs, we have decided to award the business to Fountainhead.”
Fountainhead will be giving a complete makeover to the brand, which will broad base the brand’s appeal and specifically cater to the national market.
Pankajakasthuri Herbals India Ltd handles a diverse product range across four product divisions of OTC, FMCG, ethical and classical. The flagship product of the company is Pankajakasthuri Breathe EC curative medicine for respiratory disorders, which brings in 70 per cent of the sales volume. These products have been market leaders in their categories since 1990s.