Fountainhead bags KempFort account

Fountainhead bags KempFort account

Author | exchange4media Chennai Bureau | Wednesday, Dec 08,2004 8:11 AM

Fountainhead bags KempFort account

Fountainhead Bangalore has bagged the KempFort account. A popular landmark in Bangalore, KempFort is a destination for tourists and locals alike.

Referring to the win, Ashok Nath, Branch Director Fountainhead said, "We have been assigned the responsibilities for this popular shopping destination. KempFort caters to a wide segment but it is better known for KempKids and SareeKemp. Our duties include taking KempKids national and showcasing it as a "complete destination store for kids which is not limited to just toys".

A gamut of activities has been planned for the coming months, from mass media to localised activities. Budgets for the various promotions are expected to be "need based".

Ashok Nath further said, "We follow a different business model here at Fountainhead Bangalore, working with clients on a fixed management fee basis, committed to a common objective of making the assigned brand a success. This model ensures that we are focused on our goals and not influenced by any commercial reasons in our recommendations. I am happy to share that clients appreciate this and now all our clients have switched over to this method".

KempFort is a retail chain giant, whose shopping destination on Airport road is designed like a castle based on the Disney format. A huge mountain sized Shiva statue is located behind the building, which also has a huge draw apart from KempFort itself.

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