The 59th Cannes Lions International Festival of Creativity, taking place from June 17-23, 2012 in Cannes, France has some new features lined up this year. This year, delegates will be able to learn and take inspiration from over 50 seminars, 25 forums, 20 workshops, screenings, exhibitions, four awards ceremonies and two galas as well as benefiting from a number of networking possibilities.
A new stream of content – Forums – is being launched this year. The Forums will take place from Monday to Friday, with a different theme every day. The 60-minute Forums will be part presentation, part discussion, and would be a great way for delegates to interact with speakers and be involved with the content. The five themes for the Forums are Creativity in Mobile Advertising; Creativity in Branded Entertainment; Creative Talent Management; The Creative Future of Media; and Consumer Insights and Understanding People.
2012 will also see the launch of a brand new Cannes Lions networking opportunity – The Cannes Connect Bar. Open daily throughout the Festival, with a complimentary bar running for a limited time in the evenings, it will provide an opportunity for attendees from across the globe to meet up, network and relax. The Cannes Connect Bar will be situated on the Riviera Terrace of the Palais des Festivals.
The inaugural Young Creative Academy will see an intensive, week-long programme designed to develop rising talent by offering 35 young creatives the opportunity to expand their personal creativity through a bespoke learning schedule. This will run alongside the existing Creative Academy for Young Marketers and the Roger Hatchuel Academy for students.
At the 2012 Festival, Cannes Lions and the Berlin School of Creative Leadership will once again run the Cannes Creative Leaders Programme. The intensive two-week programme offers executives who are currently in or designated for leadership positions in the creative industries, a rich learning experience headed and taught by leading academic and industry experts.
The popular How to Cannes will also make a return this year. The daily morning talks offer newcomers to Cannes Lions the chance to maximise their Festival experience by listening to tips and guidance from a Cannes Lions veteran and Festival official.
Launching shortly, the Cannes Lions 2012 marketing campaign will build on the theme of ‘Great Stories Start in Cannes’. Featuring Festival anecdotes and personal insights from industry greats such as Sir Martin Sorrell, Sir John Hegarty, David Droga, Jeff Benjamin and Jonathan Mildenhall, the campaign will highlight the importance of the Festival and the undeniable magic that it holds in making just about anything possible.
Philip Thomas, CEO, Cannes Lions, commented, “Each year at Cannes Lions, clients, agencies, media owners, tech companies and content creators come together to celebrate great work, be inspired, learn, and create a roadmap for the future. With our new content streams, Mobile and Branded Content sections, more academies, and new ways for delegates to meet each other, 2012 is shaping up to be busier than ever. One thing is certain: the world of creativity in communications will look slightly different after Cannes Lions, as it does every year.”
Delegate registration opened on January 12, 2012. Cannes Lions 2011 was attended by close to 9,500 delegates from 95 countries. Entries will open on January 26, 2012.