Fortune Communications has won the Alcon Victor Group business and will handle all its advertising, activation and merchandizing activities. The size of the business is Rs 2 crore. There was no creative agency on board for a few months. Before that Ambience Publicis was handling the account.
The Alcon Victor Group, which has a turnover of Rs 60 crore, owns hotels and resorts, and has interests in real estate, construction and healthcare. Among the group’s properties are Dona Sylvia and Victor Exotica beach resorts, the Devaaya Ayurvedic Spa, as well as Apollo Victor Hospital.
Said Fortune’s Client Services Director Ryan Suares, “It is an exciting win for us and we hope to do great work for them. The Alcon Victor Group has diverse businesses and the fact that it is in Goa is an added bonus.”
Fortune Managing Partner Suranjan Das added, “The Alcon Victor Group has ambitious expansion plans across their businesses. We hope to partner it to bigger and better successes in the near future.”
He added the agency is currently doing a print campaign in travel magazines. The complete media plan will be decided later.
The win came soon after Fortune won a direct marketing bronze for its client Aquasail Boats and a print finalist nomination for its Mocha Backpacker’s Club campaign at the GoaFest.