Fortune Communications has added two new businesses to its kitty - Emami Ayurvedic Products and K Lounge. Officials informed that no pitch was called, and the creative duties were awarded as per the credentials of the agency.
The Emami creative business is pegged at Rs 3-4 crore and the incumbent agency is Ambience Publicis, while the K Lounge account is pegged at Rs 2-3 crore.
Suranjan Das, Managing Partner, Fortune Communications, has confirmed the developments. He said, “We are very much elated with the wins. Both the wins have been acquired through our sharing of ideas and thoughts. Looking at the credentials, the company has awarded us with the duties. We hope to further our partnerships for better results in the near future.”
Emami Ayurvedic Products is based in Kolkata, while K lounge is a franchise chain for Killer Jeans.