Fortune bags creative duties of Mumbai Mirror & Hotbrands International
One is not sure whether Josy Paul’s move has anything to do with this but, interestingly, Mumbai Mirror has decided to shift its creative duties to Fortune Communications, the sister entity of JWT, from Bates David Enterprise. No pitch process preceded the movement. As is known, Fortune already handles the communication for The Times of India brand in Mumbai.
The agency has also won the advertising and merchandising duties of Hotbrands International, a Dubai-based food retail brand. Specializing in multi-ethnic food courts or QSRs (quick service restaurants), Hotbrands owns Shamiana, Santino's and Magic Wok operated at malls and mutiplexes. Hotbrands also has plans to introduce CDRs (casual dining restaurants) in India. Hotbrands is already present in some Mumbai malls and plans to expand to Delhi and other major Indian cities later this year.
Even as details on the account sizes could not be ascertained, Mumbai Mirror alone is a heavy spender in the media space.
Commenting on the new contract, Fortune Client Services Director Ryan Suares said, “It is kudos to the Fortune team -- our work speaks for itself and people come looking for us. Moreover, these are exciting brands and it’ll be a challenge, a fun challenge, to exploit the full potential of what both brands offer.”
In the last year, Fortune has picked up more than 15 new businesses, including D'Damas, The Times of India, Pioneer Audio, Toshiba, Sanyo, Tech Mahindra, Chateau Indage Wines, Mocha Coffee and Radio Today.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions