Top Story

e4m_logo.png

Home >> Advertising >> Article

Football frenzy: The 5 best FIFA World Cup 2014 ads

20-June-2014
Font Size   16
Football frenzy: The 5 best FIFA World Cup 2014 ads

Spain has already been eliminated from the 2014 World Cup but the World Cup fever is just heating up. Here we take a look at some of the best commercials produced to celebrate the world’s biggest sporting event.

Beats by Dre: The Game Before The Game
Creative Agency - R/GA
YouTube Views: 15,538,570

Audio equipment maker, Beats By Dre released a 5-minute long commercial, which is basically Rocky meets football. The spot features appearance by World Cup stars Neymar, Bastian Schweinsteiger, Daniel Sturridge, among others. More interestingly, other celebrities like Nicki Minaj, Serena Williams and LeBron James also make an appearance to showcase the global popularity of the sport.

You can watch the video here:

McDonald’s: Gol
Creative Agency: DDB Chicago
YouTube Views: 3,507,690

McDonald’s wouldn’t seem to be the best fit for a game that stands for fitness and it would probably have been strange if the fast food giant had taken the traditional approach of integrating its brand messaging with the sport. However, the folks at DDB eschewed the traditional approach and instead focused on the fans. From women to old men and children, the ad is a tribute to the diverseness of the game’s fan base and the concept of “joga bonita” or ‘The Beautiful Game.’

You can watch the video here:

Nike: The Last Game & Winner Stays
Creative Agency: Wieden+Kennedy Portland
YouTube Views: 48,880,134 (The Last Game), 79,851,650 (Winner Stays)

Both the commercials play on Nike’s World Cup tagline of ‘Risk Everything’. ‘The Last Game’ is an animated feature that pits football stars Neymar, Cristiano Ronaldo, Franck Ribery, Zlatan Ibrahimovic, etc. against their ‘perfect’ clone counterparts. They are an example of good storytelling and brand message integration.


The “Winner Stays” commercial plays on every fan’s dream; to play as their football idol. Featuring the trademark humour of the ‘Risk Everything’ series, it also has appearances from many of the current international football stars.
You can watch the videos here:

ESPN: Time Zones
Creative Agency: Wieden+Kennedy, New York
YouTube Views: 699,967

Unlike the previous ads, ESPN’s ‘Time Zone’ is a relatively simple affair, nonetheless effective. It celebrates the fact that once every four years fans across the world have one thing in common—sitting down and watching the World Cup.

You can watch the video here:

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...