Food & Beverages Advertising in Print in 1st half of 2006: AdEx study
There was a 13 per cent growth in Food & Beverages Print advertising in Jan-Jun ’06 over Jan-Jun ’05. The ‘Tea’ category garnered the maximum 19 per cent share of F&B print advertising, while GCMMF was the top F&B advertiser during Jan-June ’06. Regionwise, northern newspapers carried the highest share of F&B ads.
Our typical marketing budget is usually 10 per cent of the topline spend
Perfumes are invisible and these new ads from Skinn create a story out of this