Following a positive start, ‘Dance India Dance’ experiments with scheduling

Following a positive start, ‘Dance India Dance’ experiments with scheduling

Author | exchange4media News Service | Monday, Dec 28,2009 7:58 AM

Following a positive start, ‘Dance India Dance’ experiments with scheduling

Week 51 would be an important week in Zee TV’s calendar. The story peak created in its daily soap ‘Pavitra Rishta’ generated the desired results and with a TRP of 6.3, ‘Pavitra Rishta’ was the most watched show across television in the week. The high numbers played its role in leading audiences into Zee TV’s recently launched show, ‘Dance India Dance’, in the opening episode on Friday, December 18, 2009. The second day of the show has seen an even higher number of 4.9 TRP.

The channel officials are encouraged with the numbers and have decided to experiment slightly with the show’s scheduling format this year. A special episode of the show was telecast on December 27, 2009 and beginning December 28, 2009, show episodes would be aired at 7 pm, with repeats in the 11 pm time-band from Monday to Friday. A channel official explained that the prime reason behind this decision was the kind of talent that the show had got this year, which the channel would showcase throughout the week than in just two episodes.

Also, the show’s masters have undertaken a different route to shortlist the talent this year, which would be shown in these episodes. The regular 9.30 pm episode, where the short-listing would take place to select the final 18 contestants, would continue from Friday onwards.

Speaking on the show’s performance, Nitin Vaidya, COO, ZEEL, and Business Head, Zee TV, said in a prepared statement: “It is a feeling of accomplishment. We are motivated with the ratings of ‘Lux Dance India Dance’ and ‘Pavitra Rishta’ and overwhelmed by viewers’ response. This goes to show how eagerly people were waiting for ‘Lux Dance India Dance’. It provides an impetus to the team to strive harder. We will continue to put in our best efforts into making our shows such a huge success.”

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