Focus Communications has bagged the creative duties of Blue Foods following a multi-agency pitch. Apart from looking after the individual brand campaigns of the Blue Foods brand portfolio, Focus Communications would be also handling the complete brand positioning of the umbrella brand. Industry sources have pegged the account size in the region of Rs 4-5 crore.
Blue Foods has brands like Bombay Blue, Noodle Bar, Cream Centre, Copper Chimney, Gelato Italiano, and Spaghetti Kitchen, among others, under its belt.
Commenting on the win, Monish Ghatalia, CEO, Focus Communication, said, “The campaign has a blend of insight along with strategic thought of the brand promise. The current market condition requires a complete understanding of the brand and clutter breaking creatives, and that is what Focus brought to the table.”
The agency presented a complete brand positioning exercise for the umbrella brand and individual brand campaigns, based on their understanding, expertise and handling brands from the hospitality and food retailing industry.
The other clients being handled by Focus include IHG Group, Finolex, Lilliput, Edelweiss, and Hush Puppies, among others.