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Focus Circle bags Nomarks

08-November-2012
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Focus Circle bags Nomarks

Focus Circle, the creative and advertising arm of Focus, has been officially appointed as the creative agency for Delhi-based Nomarks range of skin care products owned by Ozone Ayurvedics. Focus Circle won the business following a multi-agency pitch. The mandate includes packaging design and creative duties for the skin care brand.

The brand was previously handled by RK Swamy BBDO.

Rahool Talukdar, National Creative Director, Focus Circle said, “In this highly competitive segment, it’s important that a brand is able to connect with its target audience and evoke a conversation. This will lead to high brand recall and build brand preference. Today, the packaging design speaks just as much as the creative dialogue and it is great to have the opportunity to work on both aspects of this brand.”

Working together with the brand on its creative strategy and packaging design, Focus Circle aims to build brand awareness and preference for the Nomarks brand.

Commenting on their approach for the brand, he said, “Working with Nomarks across its entire product line will be an exciting mandate as each specific product will need to project its own individual identity and create its own mind space, while ensuring it stays within the brand approach of the Nomarks brand.”

SC Sehgal, Chairman and Managing Director, Ozone Ayuvedics stated, “We have been aggressively introducing a range of products across age groups and skin types, making it imperative for us to associate with an agency who understands and connects with the respective target group. We are excited to partner with Focus Circle and looking forward to their work for us to be able to create a distinct identity for our various products, keeping in mind the essence of the Nomarks brand overall.”

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