As reported exclusively by exchange4media Tata Group's Titan Industries had initiated a media review in November in Bangalore.
Madison has won the media mandate for Titan, confirm industry sources, the mandate includes print, television and radio spends on the account are estimated to be around Rs 200 crore as per industry estimates.
Maxus from the GroupM umbrella is the current media agency on the account.
Ogilvy is the creative agency on record for Titan.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions