Top Story

e4m_logo.png

Home >> Advertising >> Article

Flashed Yesterday: ITDC empanels 12 agencies in Delhi

07-February-2012
Font Size   16
Flashed Yesterday: ITDC empanels 12 agencies in Delhi

India Tourism Development Corporation (ITDC) has declared the results of empanelment of agencies after a multi-agency pitch initiated in November last year. Though no official communication could be obtained from ITDC on this, sources close to the development have confirmed the news to exchange4media.

The empanelled agencies include Pamm Advertising, Span Communications, Concept Advertising, Enthrall Communications, Alaknanda Advertising, Prabhatam, Crayons, Square Communications, Adfactor and Goldmine Advertising.

The empanelment is for a period of three years. The responsibilities of empanelled agencies would include evolving a new strategic programme of integrated marketing communication services as an extension of tourism promotion activities for ITDC and its clients.

For the record, India Tourism Development Corporation (ITDC) provides a complete package of tourism services, including accommodation, catering, transport, duty free shopping, entertainment, engineering consultancy, event management, manpower development and owns an IATA approved travel agency. It also provides publicity services to its clients, including the Ministry of Tourism and State Tourism Departments.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video