India Tourism Development Corporation (ITDC) has declared the results of empanelment of agencies after a multi-agency pitch initiated in November last year. Though no official communication could be obtained from ITDC on this, sources close to the development have confirmed the news to exchange4media.
The empanelled agencies include Pamm Advertising, Span Communications, Concept Advertising, Enthrall Communications, Alaknanda Advertising, Prabhatam, Crayons, Square Communications, Adfactor and Goldmine Advertising.
The empanelment is for a period of three years. The responsibilities of empanelled agencies would include evolving a new strategic programme of integrated marketing communication services as an extension of tourism promotion activities for ITDC and its clients.
For the record, India Tourism Development Corporation (ITDC) provides a complete package of tourism services, including accommodation, catering, transport, duty free shopping, entertainment, engineering consultancy, event management, manpower development and owns an IATA approved travel agency. It also provides publicity services to its clients, including the Ministry of Tourism and State Tourism Departments.