Top Story


Home >> Advertising >> Article

Flashed Yesterday: ITDC empanels 12 agencies in Delhi

Font Size   16
Flashed Yesterday: ITDC empanels 12 agencies in Delhi

India Tourism Development Corporation (ITDC) has declared the results of empanelment of agencies after a multi-agency pitch initiated in November last year. Though no official communication could be obtained from ITDC on this, sources close to the development have confirmed the news to exchange4media.

The empanelled agencies include Pamm Advertising, Span Communications, Concept Advertising, Enthrall Communications, Alaknanda Advertising, Prabhatam, Crayons, Square Communications, Adfactor and Goldmine Advertising.

The empanelment is for a period of three years. The responsibilities of empanelled agencies would include evolving a new strategic programme of integrated marketing communication services as an extension of tourism promotion activities for ITDC and its clients.

For the record, India Tourism Development Corporation (ITDC) provides a complete package of tourism services, including accommodation, catering, transport, duty free shopping, entertainment, engineering consultancy, event management, manpower development and owns an IATA approved travel agency. It also provides publicity services to its clients, including the Ministry of Tourism and State Tourism Departments.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017