India failed to open an account in the Cyber Lions category in Cannes Lions 2017. Last year, ten entries from India were shortlisted in this category.
In the shortlists announced so far, this is the only category in which not a single Indian entry made it to the preliminary shortlist. A total of 260 entries have been shortlisted for the Cyber Lions category this year. The failure to make it to the shortlist reflects on the state of India’s cyber campaigns for the year.
A no-show in this category increases pressure on other categories for India to win and beat its overall tally of over 27 Lions from last year.