Top Story

e4m_logo.png

Home >> GoaFest 2013 >> Article

Flashed Earlier: Leo Burnett triumphs @Goafest; McCann Worldgroup India follows

08-April-2013
Font Size   16
Flashed Earlier: Leo Burnett triumphs @Goafest; McCann Worldgroup India follows

The Goafest Creative Abby 2013 was dominated by Leo Burnett this year. The agency took home a whooping 71 metals, including 9 Gold, 34 Silver and 28 Bronze.  In second place is McCann Worldgroup India that entered the creative race bagging 56 metals, including 1 Grand Prix, 7 Gold, 15 Silver and 33 Bronze.  JWT India occupied the third slot, grabbing 48 metals with 5 Gold, 17 Silver and 26 Bronze.

Despite several controversies, it is interesting to note that JWT India moved up the ladder from the sixth position last year.

There were 3 Grand Prix, 44 Gold, 157 Silver and 238 Bronze metals awarded this year.

The three Grand Prix awards were given to Grey Worldwide India, Interface Business Solution and McCann Worldgroup India. Grey Worldwide India got the Grand Prix in the Integrated category for Killer Jeans. The agency also won 7 Silver and 6 Bronze metals this year.

McCann Worldgroup India won the Grand Prix in the Print category for Active Total Security Systems and Interface Business Solution bagged a Grand Prix for Tata Docomo in the Digital category.

While talking about how the Creative Abbys 2013 were different from the previous years, Arvind Sharma, Chairman, Leo Burnett India and Sub continent said, “It certainly has to be an agency bagging a Grand Prix in Digital.”

He further explained, “In terms of Digital, we are under developed versus consumer behaviour; so, I’m really excited that there is a Grand Prix in Digital. It will encourage people who work in this domain to say ‘I can be recognised as the best creative person in the country, and not just some side department or agency’.”

In 2012, Leo Burnett India bagged 35 metals, occupying the third position and the second slot was taken by Taproot. However, Taproot pocketed 18 metals this year, including 1 Gold, 4 Silver and 13 Bronze, claiming fifth position.

In fourth place is ideas@work advertising, taking home 29 metals, including 1 Gold, 14 Silver and 14 Bronze. DDB Mudra Group took away 16 metals, including 1 Gold, 5 Silver and 10 Bronze, occupying the sixth place.

Rubbing shoulders with the biggies, the young guns at Scarecrow Communications won 13 metals, which includes 1 Gold, 8 Silver and 4 Bronze. Also, making a mark this year was Publicis Communications; it grabbed 12 metals, including 1 Gold, 3 Silver and 8 Bronze.

Goafest 2013 coverage on exchange4media is presented by Patrika group.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.