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Five months of Cricket slated to suck in 2000 Crs of ad money

01-February-2016
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Five months of Cricket slated to suck in 2000 Crs of ad money

With four back to back Cricket series coming up, Sports Broadcasters are looking at raking in serious moolah.

After the Australia -India ODI series that just ended, India is playing Australia for a T 20 series followed by the T20 Asia Cup that also features a high voltage India Pakistan clash. The Asia Cup will be followed by an India-Sri Lanka T20 series to be followed by the keenly looked forward ICC World Cup T20 in India. Which will be immediately followed by IPL.

As is known, IPL annually bills around 900-1000 Crs from advertising.

Though Pepsi has ended its association with IPL, Chinese smartphone brand Vivo Mobiles already bagged the rights as the title sponsor. Rumors also suggest that Pepsi's arch rival Coca Cola is in talks to come on board too. Whereas the Pepsi deal was pegged at Rs 396 crore, it is learnt that Vivo Mobiles has spent Rs 200 crore for a 2-year deal only. This is a 25 per cent increase in the price that Pepsi had paid per year for its association with the tournament.

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The T20 World Cup is likely to draw Rs 400-Rs 500 Crs.

With the other two series expected to clock another Rs 500 odd Crs in total,  the on -air advertising alone is estimated to touch around Rs 2000 Crs, this does not include the on - ground marketing spends.

The scale of ad investment going into cricket alone is slated to bump up industry growth. However it is also expected to have an impact on viewership of GECs and Movie channels, and in turn impact revenues as a result of advertisers diverting their budgets to cricket.  

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