Mahanagar Telephone Nigam Ltd (MTNL) has selected five ad agencies to handle its advertising account in Mumbai. The new panel includes Canco Advertising, Mode Advertising & Marketing, Goldmine Advertising Ltd, Sobhagya Advertising and Imageads & Communications and these empanelled agencies will design the advertising strategy for MTNL in the next two years.
Prior to this move, MTNL’s advertising account was handled by seven empanelled ad agencies.
As part of its new initiatives, MTNL has now appointed a credit rating agency to avoid defaulting customers. MTNL plans to launch pre-paid roaming facility for ‘Trump’ customers soon. Further, in an effort to enhance its accessibility, the company has set up a ‘Call Centre’(9869012345).
In bid to gain a competitive edge, MTNL had recently announced substantial reductions in its activation fee and security deposit for the Mumbai circle. And to announce these price cuts, MTNL is in the process of rolling out a series of press advertisements. As for its outdoor media advertising strategy, MTNL is charting out plans to gain high visibility.
According to sources by December this year, MTNL will be launching an aggressive outdoor media ad campaign. It will be using bus shelters and kiosks to convey the brand proposition of Dolphin and our pre-paid card—Trump.
With the entry of Bharti Cellular’s AirTel as the fourth operator, competition is really hotting up in the Indian cellular service provider industry. To woo mobile phone users, lead players in this segment namely, Maxtouch Telecom, BPL Mobile and MTNL are stepping up their brand-building exercises to woo mobile phone users across the country.