Top Story

e4m_logo.png

Home >> Advertising >> Article

Five advertising agencies to handle MTNL account

22-October-2002
Font Size   16
Share
Five advertising agencies to handle MTNL account

Mahanagar Telephone Nigam Ltd (MTNL) has selected five ad agencies to handle its advertising account in Mumbai. The new panel includes Canco Advertising, Mode Advertising & Marketing, Goldmine Advertising Ltd, Sobhagya Advertising and Imageads & Communications and these empanelled agencies will design the advertising strategy for MTNL in the next two years.

Prior to this move, MTNL’s advertising account was handled by seven empanelled ad agencies.

As part of its new initiatives, MTNL has now appointed a credit rating agency to avoid defaulting customers. MTNL plans to launch pre-paid roaming facility for ‘Trump’ customers soon. Further, in an effort to enhance its accessibility, the company has set up a ‘Call Centre’(9869012345).

In bid to gain a competitive edge, MTNL had recently announced substantial reductions in its activation fee and security deposit for the Mumbai circle. And to announce these price cuts, MTNL is in the process of rolling out a series of press advertisements. As for its outdoor media advertising strategy, MTNL is charting out plans to gain high visibility.

According to sources by December this year, MTNL will be launching an aggressive outdoor media ad campaign. It will be using bus shelters and kiosks to convey the brand proposition of Dolphin and our pre-paid card—Trump.

With the entry of Bharti Cellular’s AirTel as the fourth operator, competition is really hotting up in the Indian cellular service provider industry. To woo mobile phone users, lead players in this segment namely, Maxtouch Telecom, BPL Mobile and MTNL are stepping up their brand-building exercises to woo mobile phone users across the country.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends