Top Story

e4m_logo.png

Home >> Advertising >> Article

First edition of the RMAAI Awards ceremony to be held in Mumbai on November 29

14-November-2006
Font Size   16
Share
First edition of the RMAAI Awards ceremony to be held in Mumbai on November 29

The trophies for the winners of the first edition of the Rural Marketing Works Case Studies Contest, conducted by the Rural Marketing Agencies Association of India (RMAAI), would be given away in Mumbai on November 29.

The Rural Marketing Works Case Studies Contest was conducted recently. As many as 50 entries were received from 18 organisations, both rural marketing agencies and clients involved with rural marketing initiatives.

The Award categories included: Best long-term rural marketing initiative, best integrated rural marketing campaign, best innovative rural marketing initiative, most effective use of event marketing, most effective use of sales promotion and point of purchase, most effective use of direct marketing print and implementation of the year.

“The cases that fulfilled the requirements laid down by the organisers were then short-listed by an eminent jury of Rama Bijapurkar, Sunil Alagh and Harish Bijoor. Those nominated for Awards will present their case studies at the seminar in Mumbai,” said R V Rajan, President, RMAAI.

The Awards ceremony will be preceded by case study presentations from the nominated teams. A seminar is scheduled between 10.30 am and 3.30 pm, and the Awards function would take place between 4.00 and 5.00 pm. The event is open to all marketing and advertising professionals interested in the subject. The last date for registration is November 24, 2006.

This Awards function has been co-sponsored by exchange4media, HEPL, ICICI, Impact Communication, RC&M and Tata Steel. Hindu Business Line and Business World are the media partners.

RMAAI is an association of organisations devoted to rural marketing. The organisation was started in 2005 to protect and promote the cause of rural marketing in India.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking