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First edition of the RMAAI Awards ceremony to be held in Mumbai on November 29

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First edition of the RMAAI Awards ceremony to be held in Mumbai on November 29

The trophies for the winners of the first edition of the Rural Marketing Works Case Studies Contest, conducted by the Rural Marketing Agencies Association of India (RMAAI), would be given away in Mumbai on November 29.

The Rural Marketing Works Case Studies Contest was conducted recently. As many as 50 entries were received from 18 organisations, both rural marketing agencies and clients involved with rural marketing initiatives.

The Award categories included: Best long-term rural marketing initiative, best integrated rural marketing campaign, best innovative rural marketing initiative, most effective use of event marketing, most effective use of sales promotion and point of purchase, most effective use of direct marketing print and implementation of the year.

“The cases that fulfilled the requirements laid down by the organisers were then short-listed by an eminent jury of Rama Bijapurkar, Sunil Alagh and Harish Bijoor. Those nominated for Awards will present their case studies at the seminar in Mumbai,” said R V Rajan, President, RMAAI.

The Awards ceremony will be preceded by case study presentations from the nominated teams. A seminar is scheduled between 10.30 am and 3.30 pm, and the Awards function would take place between 4.00 and 5.00 pm. The event is open to all marketing and advertising professionals interested in the subject. The last date for registration is November 24, 2006.

This Awards function has been co-sponsored by exchange4media, HEPL, ICICI, Impact Communication, RC&M and Tata Steel. Hindu Business Line and Business World are the media partners.

RMAAI is an association of organisations devoted to rural marketing. The organisation was started in 2005 to protect and promote the cause of rural marketing in India.


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