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Filmfare Awards inks 3-year deal with Elder Pharma for title sponsorship

11-January-2006
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Filmfare Awards inks 3-year deal with Elder Pharma for title sponsorship

Worldwide Media Ltd (WWM) has a new partner for its property, Filmfare Awards, in its 51st year now. The new sponsor is Elder Pharmaceuticals and they have decided to use their product, FairOne, as the title sponsor. In the past, Manikchand has been associated with the property. This year’s Filmfare Awards will be held on February 25, 2006.

Speaking more on the association, Devashish Sarkar, CEO, Worldwide Media, said, “We welcome this new association. Even though the deal has just been signed and this is a new relationship, we already have a comfort level with Elder and we are looking forward to a great partnership. The awards have long symbolised the ultimate in glamour and show business. These are the best marketing platforms for brands to tie up with. We hope to make this platform even stronger with this tie-up with Elder Pharma.”

Anuj Saxena, Director, Marketing, Elder Pharma, added, “We are pleased to be associated with the Filmfare Awards. This alliance surely has synergy – beauty and talent go hand-in-hand. Also, the audience base of the two will only help to create a larger and stronger loyalty base. Together we shall complement each other.”

A P Parigi, on behalf of Times Innovative Media Pvt Ltd ad 360 Degress, who were instrumental in bringing the partnership together, said, “We are delighted to announce that we have concluded a partnership with FairOne for the period 2006-08.”

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