Top Story

e4m_logo.png

Home >> Advertising >> Article

Filmfare Awards inks 3-year deal with Elder Pharma for title sponsorship

11-January-2006
Font Size   16
Share
Filmfare Awards inks 3-year deal with Elder Pharma for title sponsorship

Worldwide Media Ltd (WWM) has a new partner for its property, Filmfare Awards, in its 51st year now. The new sponsor is Elder Pharmaceuticals and they have decided to use their product, FairOne, as the title sponsor. In the past, Manikchand has been associated with the property. This year’s Filmfare Awards will be held on February 25, 2006.

Speaking more on the association, Devashish Sarkar, CEO, Worldwide Media, said, “We welcome this new association. Even though the deal has just been signed and this is a new relationship, we already have a comfort level with Elder and we are looking forward to a great partnership. The awards have long symbolised the ultimate in glamour and show business. These are the best marketing platforms for brands to tie up with. We hope to make this platform even stronger with this tie-up with Elder Pharma.”

Anuj Saxena, Director, Marketing, Elder Pharma, added, “We are pleased to be associated with the Filmfare Awards. This alliance surely has synergy – beauty and talent go hand-in-hand. Also, the audience base of the two will only help to create a larger and stronger loyalty base. Together we shall complement each other.”

A P Parigi, on behalf of Times Innovative Media Pvt Ltd ad 360 Degress, who were instrumental in bringing the partnership together, said, “We are delighted to announce that we have concluded a partnership with FairOne for the period 2006-08.”

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions