Dollar Company has roped in Fifth Estate Communications, a Chennai-based advertising agency, as its agency of record. The account has been pegged at around Rs 1.5 crore. The incumbent agency is Mediaedge:cia India.
Commenting on the win, Ganesh Baliga, Managing Director, Fifth Estate, said, “We are extremely pleased to be appointed as the agency of record for Dollar Company. We have, over the past few months, strengthened our service and delivery capabilities in the media department. We are also aggressively selling our media buying and selling capabilities separately to our clients. I am confident that over a period of time Fifth Estate would be well known for its media buying and selling as it has been for its creative.”
“Since its inception in 1993, Fifth Estate has handled the communication requirements of several well-known national and regional brands. The company offers its clients professionalism and calibre equivalent to any big agency, complemented with the commitment and involvement of a smaller agency,” Baliga further said.
Dollar Company, a leading manufacturer of allopathic and ayurvedic products for the past six decades, was started in 1943. Some of the company’s products include Lichensa, Rheumensa, Hadensa and Face to Face. The company will be unveiling its campaign on air and print soon.