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FICCI Frames 2008: Redefining television content – be it news, sports or media choices

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FICCI Frames 2008: Redefining television content – be it news, sports or media choices

As in the earlier years, television takes a prime place at FICCI Frames 2008 as well. The three-day event will be held in Mumbai from March 25-27. FICCI Frames 2008 is a global convention for the media and entertainment business. The event will see participation from eminent personalities from the Government, the media and the entertainment industry. Switzerland is the partner country for the event this year.

This year, the television track at FICCI Frames would kick off with a panel discussion on ‘Is news entertainment changing face of television news in India?’ on Day 1. With the launch of several news channels in the last few years and with more in the pipeline, the very concept of news delivery and content has changed to the extent that there is now a thin line between news and entertainment channels.

The session would discuss the present scenario of ‘News’ and future trends and would feature well-known television personalities, including Rajdeep Sardesai, Editor-in-Chief, Global Broadcast News Pvt Ltd; Barkha Dutt, Managing Editor, NDTV; Rajat Sharma, Chairman and Editor-in-Chief, India TV; G Krishnan, CEO, TV Today Network Ltd; Clare Cooke, Head, Media Distribution, Bloomberg L.P., New York; and, Phlippe Cayla, CEO, Euronews, France.

The second panel discussion devoted to television on Day 1 would be on ‘Redefining television content – Shifting patterns’. The session would look at the Indian television content space, which is going through many changes – ‘Kyunki Saas Bhi Kabhi Bahu Thi’ to ‘Indian Idol’, from ‘KBC’ to ‘The Great Indian Laughter Challenge’ and ‘Big Brother’.

The panelist would include the likes of Peter Mukerjea, Chairman, INX Group; Paul Gertz, Executive VP, Rainmaker, Canada; LV Krishnan, CEO, TAM Media; Sunil Lulla, Group CEO, Alva Brothers; Albert Almeida, Executive VP and Business Head, SET India; Anurradha Prasad, Chairperson & MD, BAG Films & Media Ltd; and,

Monica Tata, VP-Advertising Sales and Networks, India & South Asia, Turner International. The session would seek answers to issues like – do we see TV channels falling absolutely into niche segments in the coming year?, and, what would be the future trends of content for Indian television?

Day 2 will begin with a discussion on the ‘What, Where & How: Media Choices in the expanding universe’. The panel would deliberate on the various challenges and opportunities in the broadcast sector following the exit of analog and entry of digital TV options like IPTV, HDTV, set-top boxes, DTH, digital video recorders (DVRs), video-on-demand (VOD), wireless devices, broadband video and Internet TV.

The panelists include Vikram Kaushik, CEO, Tata Sky; Paritosh Joshi, President-Ad Sales and Distribution, STAR; Prakash Bajpai, President, Reliance Infocomm Ltd; Sujata Deb, MD and CEO, Time Broadband Services; Thierry Pasquet, VP, Thomson; Pat McDougal, Senior VP, Inmarsat; Darren Childs, MD, BBC Global Channels; and, Dr Veena Rawat, President, Communications Research Centre, Canada. The session would cover issues like ‘How are consumers, broadcasters and cable companies responding to the introduction of these new technologies?’, and, ‘which technologies and services will have the greatest impact on the future of television’?

The third and final day will dedicate an evening session to ‘Sports: The Big Entertainment Options’. The session will include a keynote address by Lalit Modi, VP, BCCI, and Chairman, Indian Premier League, followed by a panel discussion involving cricketer and sports analyst Ajay Jadeja; Sonali Chander, Sports Editor, NDTV; sports columnist Ayaz Memon; Manu Sawhney, MD, ESPN-Star Sports; Peter Hutton, Senior VP, Programming and Production, Ten Sports; Himanshu Mody, Business Head, Zee Sports; and sports commentator Harsha Bhogle.

With sports increasingly shaping new forms of entertainment content and niche channels on sports drawing more eyeballs than the daily soaps, it has caught the attention of the nation and media buyers too. The session would discuss the potential of sports as a genre and how it had the capability of driving the growth of entertainment segment, be it television, films, radio or print.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.