FICCI Frames 2008 will be held in Mumbai from March 25-27, and is expected to have the attendance of nearly 2,000 Indian and 800 foreign delegates. The three-day event will cover the entire gamut of media and entertainment like films, TV, radio, digital entertainment, animation, gaming, visual effects, etc.
An official communiqué from FICCI stated, “The content business in India is likely to generate over $50 million in the next two years. This growth is expected to come from the overseas market. At FICCI, we firmly believe that the next wave of growth will come from the overseas market. We will give the necessary push to co-production treaties, which will play a vital role in this segment. We already have a full-fledged, workable treaty with Italy. While India was the Country of Honour at MIPCOM 2007, we were also the focus country at Rome Film Festival 2007. Italy was our partner country at Frames 2007. India is also fast emerging as an outsourcing hub for production, post-production, animation, gaming and visual effects.”
The communiqué further stated that during the past eight years, FICCI had brought numerous international speakers and companies to Frames with the aim of infusing global best practices into this sector. It added that the reverse process had just begun with Indian showbiz companies increasingly tapping global opportunity without disturbing domestic growth.
Film sessions at Frames 2008 would include topics such as ‘Star versus actor’; ‘The opening weekend: How to get audiences in’; ‘Linguistic diversity in Indian cinema’; ‘How to make co-productions happen’; ‘Rethinking film marketing and distribution: beyond the box office’; and ‘Scriptwriting for today’s audiences’. Television and radio would get ample coverage too, with sessions like ‘Changing face of television news in India’; ‘Redefining television content: shifting patterns’; ‘Radio rocks’; ‘Listeners’ choice: changing trends in music’; as well as sessions on animation, gaming and VFX.
In addition there would be dedicated tracks on ‘Blockbuster growth in Indian entertainment: What will make the boom bigger?’; ‘Talent crunch in the media and entertainment industry’; ‘What, where and how: media choices in the expanding universe’; ‘Out-of-home media: emerging options’; ‘Sports: the big entertainment options’ and ‘Single screen versus multiplexes: The way forward’. All these sessions would be addressed by international and Indian industry stalwarts and thought leaders.
In the past, Frames has been addressed by eminent personalities such as Paolo Gentiloni Silveri, Minister of Communications, Government of Italy; Dan Glickman, President and CEO, MPAA; Barrie Osborne, Producer of ‘Lord of the Rings’ triology; Tom Freston, President and CEO, Viacom; James Murdoch, Chairman, STAR Group; Michael Grindon, President, Sony Pictures International Television; Mark Zoradi, President, Buena Vista International; Andy Bird, President, Walt Disney International; and Stewart Till, Chairman, United International Pictures, among others.