If one had to use a phrase to define FICCI FRAMES –Day 1, it would be ‘A Day of answers’ and they were largely coming from the Information and Broadcast Minster, Jaipal Reddy. The questions came from the likes of Subhash Chandra, Chairman, Zee Telfilms and Kunal Dasgupta, CEO, Sony Entertainment.
The high-powered inaugural session of the day had some valid issues been raised by Chandra, which boiled to the need of a level playing ground in an environment that encouraged global players. However, the most important aspect of the morning was the minister’s announcement of declaring a radio policy by monsoon, which was in favour of a revenue sharing model.
The proceedings of the day were set back by over an hour but that didn’t do much to disrupt the partying mood in the evening at the Zee FICCI Gala. After the successful completion of all the sessions in the various tracks, the evening too saw a maximum attendance bringing a good end to the first day of FRAMES 2005.