The FICCI Best Animated Frames Awards were given away on Tuesday, the day two of the Indian entertainment industry's biggest event. Among the winners honoured at the awards were Mike Khanna of Mike Young productions and Bhim Sen for their contributions to the Indian Animation Industry.
From just one international entry last year, the popularity of the awards seems to have risen immensely with more than 200 entries from 14 countries pouring in for this year's awards. Siddarth Dasgupta of FICCI said the objective is to boost and support the sector and also evoke interest in the international arena in Indian animation.
The jury headed by Indian Animation doyen Ram Mohan, decided on the winners in 14 categories. The guest of honour at the awards, Barry Osborne, Producer of Matrix, Lord of the Rings, said, "With the volume of films here at over 800 a year, I am sure animation will evolve as a major segment of entertainment industry."
Vaibhav Studios won in the popular Animated AD Film Category, for work on the brand 'Amaron', for an ad conceptualised by O&M. The other nominees in the category included Turner for 'All Out - Swamp Thing' and Farm Studios for 'Taaza'. JWT won the award in the Social Welfare (professional category) for their work 'Bust That Mama'. After handing out a couple of awards, Yash Chopra was at the receiving end of the award for Visual Effects in Film for 'Dhoom'.
Among the winners were Studio Nix, Australia, in the short film (professional) category for '12 months', and Crest Animation in the TV Episode category for 'Rain Rain Go Away'. In some of the new categories, Electronic Arts won for 'Harry Potter' in Gaming, while Dhruva Infotech won for 'Pat Cash Pro Tennis' in the Mobile Gaming category. A special jury award instituted for Game developed in India went to Paradox Studios for their game 'Bomb-a-babe'.