The winners of the Festival of Media Global Awards 2014 were announced on Tuesday, April 8, 2014. From India, PHD and MediaCom brought home Golds, while Madison Media Infinity bagged a Bronze.
PHD India’s work for Unilever, which actually created a client-owned mobile based media channel for Unilever brands, picked up Gold for Best Use of Mobile. The innovative approach was used for the launch of media channel ‘Kaan Khajura Teshan’ in two regions.
PHD India’s mobile expertise also saw the agency winning ‘Best Use of Mobile’ for Unilever brand Brooke Bond Tea at last month’s Festival of Media Asia. Last year also saw the agency scoop the award in the mobile category for a Unilever campaign for washing powder brand Wheel.
UK-based EVRYTHNG bagged a Silver in the Best Use of Mobile category for its work done for Johnnie Walker & Buchanan’s. UM, Japan won a Bronze.
Incidentally, PHD won in the Best use of Mobile category for the Brooke Bond Tea Good Life Club campaign in the Festival of Media Asia Awards 2014.
MediaCom scored the second Gold for India in the Best Engagement Strategy category. The agency won the metal for its work titled Soldier for Women done for Gillette India.
MediaCom’s ‘Gillette Shave or Crave’ campaign won in the Best Communication Strategy category at the Festival of Media Asia awards 2014. MediaCom was also adjudged Agency Network of the Year.
Starcom MediaVest Group, Sweden won a Silver in the Best Engagement Strategy category for its work done for client Ahlgrens bilar. Starcom MediaVest Group, Philippines took home a Bronze for its work done for United Home Products.
Madison Media Infinity, India won a Bronze in The Effectiveness Award category for the work titled Convincing consumers to become our Sales Force for client Parachute Advansed Ayurvedic Hair Oil. UM, Sweden bagged the Gold in this category for its work done for SBAB, while OMD, UK won a Bronze for work done for Quaker.
UM Australia was declared Agency of the Year. MediaCom was adjudged Agency Network of the Year. Campaign of the Year award went to XTL, UM Australia.