The global chapter of Festival of Media 2012 begins full-fledged on April 16, 2012 at the 2M2C, Montreux Musique and Convention Centre in Switzerland. The opening day, April 15, 2012, saw some of the biggest names from the global media agency business and advertisers attend the festival. There are around 700 delegates attending the festival this year.
India has seen one of its strongest years at the Festival of Media Awards at least in terms of the shortlisted entries. The jury person from India at the Festival this year is Vishnu Mohan, CEO, Havas Media APAC.
Discussion points pertaining data, digital media’s impact on other media, digital advertising, dilemmas of multi-screen for marketers and the issue of transparency in media will feature on the agenda at the Festival this year.
On the issue of transparency, the Festival is housing a debate and unveiling a survey conducted by the World Federation of Advertisers, which shows that most agencies believe trading desks are ‘a threat to transparency’. According to the survey, both agency and advertiser attitudes to transparency shows the issue continues to prove divisive in key areas. Based on 70 responses from multinational advertisers and senior global representatives from media agencies, the results indicate some areas of agreement as well as signs of a clear disconnect.
Charlie Crowe, CEO, C Squared said, “It might seem odd to many of us that ‘transparency’ is still such a huge issue between advertisers and their agencies. Media has enormous value-adding capability and our Festival of Media Awards show how the fusion of great ideas and new technologies is resulting in the reformation of advertising into one of the most exciting industries in the global economy today. And yet it seems that this nettle has not been grabbed. It’s the role of the Festival of Media – and its variants across the world – to bring all the parties together in order to find a path forward that works for everyone. I hope The Festival can help the WFA in achieving this goal.”