The Festival of Media Awards 2009 had some good news for India when Madison Media won an award for the ‘Condom’ campaign for BBC World Service Trust in the Best Communications Strategy. The Festival ended on a bright note, too, when at the closing award ceremony, MediaCom India’s work on the ‘India Shaves’ campaign for Gillette Mach3 launch won The People’s Award.
The People’s Award is a unique prize voted for by both the global advertising community and the delegates at the Festival of Media. The People’s Award allowed planners and strategists to select their favourite work from all the shortlisted campaigns before the Festival delegates voted for the winner from the top five. The winner is announced at the final ceremony.
Amongst the other winners, Starcom MediaVest Group was named Media Agency Network of the Year; Digitas USA picked up the Agency Office of the Year award, while Microsoft was named Media Owner of the Year.
The Festival of Media Awards jury of senior advertisers, media agency bosses and communications experts also singled out nine other campaigns for special recognition, work that deserved to be celebrated, but had not won any of the Campaign Categories, which were announced on Sunday and Monday.
The Creativity Award, sponsored by Euronews, went to MediaCom Israel for Ha’Poalim Wedding Direct; McCann Erickson Macedonia for Check Them; and Digitas USA for Stay Smart America.
The Effectiveness Award, sponsored by Cream, went to OMD UK for Do Us a Flavour; Starcom India for How Rural India Grew to Love Tide and Head & Shoulders; and Starcom MediaVest Group UK for Cadbury Crème Egg Goo.
The Partnership Award, sponsored by Billetts, went to Initiative Colombia for Project Pacifico; Profero for The Sun: Expat; and Naked Communications USA for Proper Attire.
Madison’s ‘Condom’ campaign wins at the Festival of Media